In the current world, technology has transformed itself as every day ‘to go’ tool for almost everything. E-Commerce has established a universal footprint in the global trading village as an easy and accessible alternative. Amazon has created the largest consumer base globally. For most individuals managing an online business may sound smart but sometimes it relatively gets tricky.
To ensure customer satisfaction and nuisance-free service Amazon had to initiate certain checks & balances throughout its service channel. One such action that amazon implement is account suspension which must be dealt with an Amazon suspension appeal. It may rather seem appalling, but it guarantees the credibility of any trading interest/s.
There is, however, a process through which the suspended account may become online again. There is an Amazon suspension appeal process which may take time but is quite systematic. In an attempt, to make a successful appeal; the trading commodity must ensure Amazon that, the respective trading commodity perfectly recognizes their suspension reasoning and they oblige to draft a plan which would resolve the current issue and maintain the quality of their trading practices.
WHY MAY THE ACCOUNT BE SUSPENDED
There are quite some reasons relating to why; a trader may get on the sidelines and would in future have to register an Amazon suspension appeal. The first case for any trading channel is to make itself oblivious to the trading sphere by not following specific triggers that eventually result in account suspension.
Amazon is very prolific in identifying poor performance; incapability to achieve targets is not acceptable by Amazon and any underperforming entity will be suspended if failing to justify certain result benchmarks. These benchmarks are based on
- ODR’s; order defect rate.
- Pre-fulfillment Cancellation Rate.
- Late Shipment rate.
Order defect rate is a terminology that refers to negative feedback a trading account generate in the form of poor management or even a complain registered against them. Pre-fulfillment cancellation rate is another terminology amazon uses, it is simply described as poor inventory management. Late shipment rate simply refers to delay and non-conformity of orders for over a period.
Asides from poor performance amazon take watchful notice of trading activities which violate its selling policies or violate its restricted product rules. Any such violation is grounds for suspension which will be catered with an Amazon suspension appeal.
Reading the fine print of privacy and policy of terms and conditions is somewhat confusing for many trading interests for the first time. Traders not necessarily practice it knowingly, there is always a margin of human error. Any such violence’s are again a serious offense and may result in direct suspension of the trading account.
In case a trading account is suspended, the right to Amazon suspension appeal is available to that respective account. Usually, a timeframe of 17 days is permitted to submit an appeal, on their portal. Submission does not guarantee re-activation immediately, but it is taken into consideration by Amazon and every appeal reserves the right to be reviewed by Amazon.
To make an Amazon suspension appeal successful clear-cut identification of the reasoning of the respective account is expected and the methodology via which the actions will be rectified is required.